09. Dezember 2022

UGT on tour – in the USA

From San Francisco to Baltimore - once across the USA from west to east. Of course, this was no vacation, but rather a business trip packed with appointments. Our CEO Sascha Reth tells us about his impressions:

"When I set off for another continent, it has to be worthwhile. The occasion was the annual meeting of the American Soil and Agricultural Institutes in Baltimore, Maryland in the far east of the USA, for which we had registered. But I first flew west to San Francisco to visit customers and our partners."

With the partners: emotions, opportunities, potentials

"My aspiration is to see our partners live at least once a year. It's just something different and much more personal than just over the phone or video call. I want to see the site, feel emotions and meet as many employees as possible.

This year, it was especially important to meet our new partner ISCO Teledyne in Lincoln, Nebraska, to better understand their ways of working and the potential of their products. And that was a complete success. I am sure that ISCO's autosamplers and flow meters will complement our waterline perfectly. This allows us to offer our customers even better total solutions.  

At the same time, ISCO products are compatible with the instruments of our other partners Picarro and In-Situ. A perfect occasion to also stop by their company locations in Santa Clara, California and Fort Collins, Colorado, respectively, and discuss our goals for the coming year together. For our customers, for example, there will likely be a user workshop for products from In-Situ and ISCO in the spring of 2023."

At the show: Lysimeters, evapotranspiration and lots of selfies

"3 days. 2,500 visitors. Several 100 conversations. 30 concrete inquiries. For me, the annual meeting of the ASA, CSSA & SSSA was a complete success. We were the only company from Germany with our booth. Our partner Soilmoisture was virtually in sight and there were also good points of contact for the future. The visitors were enthusiastic that I took the long way and also had our big Ready-to-Go-Lysimeter with me. I had many interesting discussions with scientists and researchers from the USA, but also from Korea, Canada, Israel and South America.

Our lysimeter solutions and Ecotrons were particularly well received. Especially for the measurement of the total evaporation of a naturally vegetated soil surface, the evapotranspiration, our solutions were requested. But I was also allowed to explain the mode of operation of our Water Isotope Probes several times.

Last but not least, our new design and our colorful booth were very well received. Many young students and PhD students used our blue-green exhibition wall as a background for selfies - for me one of the many good memories of the annual meeting and my trip through the USA."

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